When I read the headline for this story, I initially assumed this director probably had too much to drink and spouted off a personal opinion about someone or something (as many of us do from time to time) on her Chamber’s Twitter feed, thus leading to her departure. But reading her actual Tweets illustrates how fine the line is between what should and shouldn’t go out via a business’ social media program. Granted, her posts might be construed as a bit too informal, but nothing here seems all that egregious. Here is an excerpt from the article at AnnArbor.com, and the site itself shows a few examples of the Twitter feed in question:

The rules that govern the social media world are constantly evolving, but an episode that led to the resignation of the Dexter Area Chamber of Commerce’s executive director shows that ignorance about that evolution is risky.

Mary Ann Bell Falzon resigned last week after a column in a community newspaper questioned the content of her Twitter account, which she was using to promote local businesses through the chamber’s “Doing Dexter” campaign.

Falzon’s mistakes serve as a lesson for the business community, public officials and others unsure about how to approach social media.

“Through all of this whole Twitter mess, I was doing what I set out to do with Doing Dexter,” she told AnnArbor.com. “What I didn’t do well was tweet about it.”

The first lesson for business people: Make sure you understand the tool before you start using it. Falzon acknowledged that she erred by launching a Twitter account without understanding the social media tool, which allows users to send 140-character updates to users who choose to follow their accounts or view the Web site version of their account.

Falzon said her voluntary resignation was “mostly” connected to the criticism over her Twitter account, although she said the chamber board never confronted her about it. The chamber board, for its part, ousted the board member in charge of overseeing Falzon and released a statement acknowledging that the Doing Dexter campaign had “gone with too little supervision."

Falzon launched the Twitter account on July 8 specifically to chronicle her efforts to shop locally and eat locally through the Doing Dexter campaign, which started Aug. 1 and will last through Oct. 1.

Sarah Green of the Indianapolis Museum of Art discusses the upcoming Andy Warhol exhibit (beginning October 10), which will show the entrepreneurial side of the late artist. She explains he did not shy away from exploring the "comingling of art and commerce."

Our very own Tom Schuman delved into the issue with his article, "Business of Art: All $ign$ Point to Warhol," in the September/October edition of BizVoice.

Shailagh Murray of The Washington Post has an interesting article today about the Coats/Ellsworth Senate battle for Evan Bayh’s vacant seat. The piece focuses on Ellsworth, and raises some real questions regarding whether or not he can overcome Coats’ early lead in the polls, or gain some much-needed name recognition by November.

Ellsworth, 51, has taken few legislative risks during his two House terms, sticking mainly to local interests. He ensured Indiana hardwoods were included as eligible materials for green building incentives in the stimulus bill. He helped to remove federal barriers that restricted the yields of Indiana tomato growers. He secured funding to improve the lock system on the Ohio River.

At the state fair, Ellsworth met local pork industry officials over a lunch of "garbage burgers," pork patties topped with pulled pork barbecue, and got an earful about a stalled trade agreement with South Korea that is worth about $10 per hog for Hoosier farmers. The officials didn’t understand why the Obama administration couldn’t get the deal done.

"I hear you," the congressman reassured Michael Platt, executive director of Indiana Pork. "But you’re seeing more and more Democrats open to trade agreements, provided they’re fair to American workers."

Ellsworth supported three pillars of the Democratic agenda – health care, the stimulus and the financial regulatory overhaul – but voted against the climate-change bill that passed the House last summer. He opposes abortion and federal funding for embryonic stem cell research. He won the endorsement of the National Rifle Association over Coats, who supported several gun-control measures during his tenure in Congress.

He favors extending the full menu of 2001 tax cuts that are scheduled to expire at the end of the year, including preserving lower rates for the top income brackets – a position that could put him at odds with Democratic leaders and the White House.

"In this fragile economy, although they did add to the national debt, now is not the time," Ellsworth said of the taxes in an interview last week between campaign events.

Yet he does not shy from his party affiliation. "We Democrats have nothing to be ashamed of," Ellsworth told 35 Democratic activists who assembled in Indianapolis on a hot weekday afternoon in August for campaign training. The dingy room was cluttered with binders, water bottles and telephone lines, the signs of a busy election office. Canvassing guidelines taped to the wall instructed volunteers to "knock and take a step back" and "bring dog treats."

So what do you think? Will party trending hurt Ellsworth in November? Does he have a shot to win?

Indianapolis Star columnist Matthew Tully penned a column today contending that if a faction of the GOP was to push for a primary ousting of Sen. Richard Lugar in 2012, it would be an ill-fated and ill-advised decision. He writes:

However unrealistic it seems, it would be foolish to assume any long-term incumbent is untouchable, given the mood of the voting public of late. And most Republican insiders I’ve talked to expect Lugar to indeed face a challenge from a faction of the GOP that thinks he’s been in D.C. too long and worked with Democrats too often.

Still, there are reasons to believe Lugar will not suffer the same fate that has ended the political careers of some of his Senate colleagues. Here are five:

1. Some social conservatives complain about Lugar, but he remains popular in the eyes of mainstream conservatives. Some ideologues portray Lugar as a liberal, a ridiculous suggestion for a guy who, according to The Washington Post, has voted with his party 84 percent of the time this year. That’s one percentage point less than the Senate GOP average. "There may be disagreements on certain policies," said Luke Messer, a former executive director of the Indiana Republican Party. "But he is deeply respected by Republicans.

2. If Lugar does face a tough battle from the far right, many Democrats and independents likely would cross over to vote in the GOP primary in order to back him. "People on our side respect Dick Lugar," said former state Democratic Chairman Robin Winston.

3. Gov. Mitch Daniels, who worked for Lugar for years, remains extremely popular. His support would help the senator. Additionally, the well-run political organizations of the two men have worked closely together and likely would continue to do so.

4. Unlike some of his colleagues on the front end of the anti-incumbent wave, Lugar won’t be caught off guard. He has already made clear he is running again, a shrewd move that should keep any top-tier Republicans from entertaining the idea of a run.

5. And here’s the final reason Lugar won’t lose in 2012: Hoosiers are smarter than that.

I’d like to "go rogue" here and offer my personal thoughts as a voter (which do not necessarily reflect the position of the Indiana Chamber): As someone who falls in the political center (a.k.a. abyss) of this conservative/liberal paradigm that’s been shoveled out in modern American politics, I find folks like Sen. Lugar to be rather refreshing in their willingness to think, compromise and generally try to make government actually work.

While it can be fun to draw ideological lines in the sand, get sanctimonious about protecting your team and toss around catchy barbs like "RINO," it’s far more productive to discuss ideas, consider the other side’s point of view and actually try to enact helpful legislation when the time warrants it. Personally, I’d argue Sen. Lugar has done that honorably for years.

ManagementToday.com offers some thoughts on how to keep your advertising effective. Some valuable suggestions here:

4. Focus on faces
The face is the center of our being, the barometer of a person’s health and beauty. It’s also how we evaluate whether we like somebody, and the place to check if we distrust what we’re being told. Fake smiles don’t fool us; everybody’s a natural facial coder. For instance, ‘surprise’ that lasts for more than a second isn’t genuinely felt surprise; it’s canned, another case of ‘spin’ and is intuitively rejected. Our results show that the casting alone can account for a 30% swing in consumers’ emotional response to an execution that is otherwise identical in format and messaging.

5. Make It memorable
Ad agencies too often set a pace that feels like a blur to consumers. Their clients can meanwhile be foolishly blind to the need for an ad that achieves an emotional peak. People notice change; a solution where the ‘pain’ of the status quo isn’t conveyed adequately means the solution isn’t perceived as valuable and the storyline just drones on.

6. Relevancy drives connection
‘Us’ and ‘me’ is everything; attachment and self-esteem are the motivations that work best. Differentiation from rivals doesn’t by itself deliver anything on behalf of your target market. In Latin, the words ‘motivation’ and ‘emotion’ have the same root, i.e., to move, to make something happen. Without emotional engagement, you’re dead.

7. Always sell hope
Meaningfulness is the key to sustained happiness. Create a powerful context, a way to enhance confidence and security, or else you’re merely selling a product or service instead. When we’re happy we embrace a branded offer, and are inspired to solve problems at a clip that’s as much as 20%faster (with superior results). In other words, happiness isn’t ‘soft’.

8. Don’t lead with price
Price has only to be heard to be pigeon-holed, short-circuiting the emotional connection. In contrast, value gets assessed over time, based on the build-up of brand associations and experience of the offer. Make money by building a relationship. Loyalty is a feeling, after all, and when it comes to price it depends on overcoming people’s natural aversion (disgust) about surrendering cash to purchase a company’s goods.

Having interviewed Bob Bowen for a BizVoice article in the past, I can vouch for the fact that it rarely takes him long to bring up his passion for Purdue University. (Funny, during the conversation, I conveniently neglected to mention the four years I spent in Bloomington.) Now, the founder of Bowen Engineering Corporation, a thriving central Indiana company that has many Boilers on staff, will parlay his passion for Purdue into helping a new generation of graduates:

Robert Bowen, founder and chairman of Bowen Engineering Corp., is the first Hancher Distinguished Fellow, teaching a class in construction engineering and management at Purdue University this fall.

Donn Hancher was one of the founding faculty members of the College of Engineering’s Division of Construction Engineering and Management. He earned his bachelor’s, master’s and doctorate degrees in civil engineering at Purdue and was a faculty member for 16 years.

The teaching fellowship will be funded by an endowment set up by engineering alumni, including Bowen.

While fundraising for the endowment is still under way, Bowen is volunteering his time to teach during the fall semester. His class, "Leadership and Advanced Project Management," focuses on the technical challenges of the construction industry and the managerial decisions needed to keep a project moving forward.

"Donn Hancher and Bob Bowen have something key in common: They both are passionate about the success of Purdue’s CEM program and its students," said Mark Hastak, head of construction engineering and management.

When fully funded, the Hancher fellowship will be a renewable, three-to-five-year teaching appointment, Hastak said. The idea is to find professionals who are willing to share their experience and knowledge with future leaders in the industry.

"CEM has been searching for ways to involve industry leaders in the classroom, and the Hancher Distinguished Fellow is perfect," Hastak said.

The classes will involve more than war stories, he added. "The Hancher Fellow will push our students to a better understanding of the challenges they will face and the skills they will need."

Denver Mayor John Hickenlooper may have the right idea (as well as a fun name to say) regarding his campaign commercials in his bid to become Colorado’s next governor. While the ad doesn’t really say much about what he’ll do if elected, it is critical of negative campaigning and may resonate well with voters. The spot was recently featured on The Fix.